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Regarding the design of the Autumn Auror Box.

Design is a funny thing. Do you remember that scene from The Office where Pam transfers a call to Michael, but not before he says hello first, letting him get a horrible pun or joke out of his system? She calls it a practice run? That's how most of the logo designs go for me.

When we first brainstormed the idea for the box, I think Juli said "It should be spoopy," and I replied, "Snoopy? That doesn't make sense," and she said, "No, spoopy," to which I replied, "Ew, poopy?" at which point she rolled her eyes and I relented, and we both agreed to use old movies like The Worst Witch and Hocus Pocus as inspiration. For a few days, that picture of Tim Curry with the bat bowtie was my muse. I fired up Illustrator and got to work.

And I came up with the hat design, which has since become an in-joke between us. "Let's just add a witch hat." Sometimes you just put so much work into something that you forget to step back and see if it's any good or not. And this wasn't. But here it is. The witch hat.

Sometimes i'll recognize on my own that I'm putting digital lipstick on a pig, but other times I'll eagerly show off my progress to Juli, whose impeccable vision I rely on for the final direction of the boxes. Sometimes she'll reply with a squint and an "Ummmm," and in less than a word she's able to convey to me that I've taken a horrible wrong turn, and unless I course-correct immediately, the future of the box, and by extension the store, and by extension her very reputation as a human being are all in jeopardy.

And so like the handful of starships that were affected by the destruction of the Amargosa star in Star Trek Generations, I made a course correction.

Autumn colors always make me think of the 70s - harvest gold refrigerators and burnt orange curtains. So my new vision for the Autumn box was Queenie, in a 1970s-era kitchen, baking a pumpkin strudel and listening to the radio. My next step was to make a playlist. I'm a music nerd and I make playlists for every occasion. I made one playlist full of current bands who revel in that 1970s rock sound. Of interest is Church of the Cosmic Skull, a favorite of both Juli's and mine. The music, and the album artwork, that made up the playlist definitely defined the direction of the box. I also made another playlist, of music actually from that era, for the late nights when we needed to listen to something a little softer.



Once I had the logo finished, the rest clicked into place. If you're wondering, I based Broomstick Wax off of surfboard wax (and specifically Sex Wax). I figured that's a thing that probably exists in that world. Otherwise those brooms could be pretty slippery, which is not a good thing at high speeds. Plus, candles are also made of wax. Get it?

That's all the design insight I have for this box. As always, it was inspiring and gratifying working with Juli as we brainstormed, debated, dreamed, and violently threw pillows at each other, but this box felt special to both of us because Autumn has always been our favorite time of the year. Also, pumpkins.

5 comments

  • Hey there, I just found your site, quick question…

    My name’s Eric, I found riddlesteashoppe.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

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    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

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    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
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    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=riddlesteashoppe.com

    Eric Jones
  • Hey there, I just found your site, quick question…

    My name’s Eric, I found riddlesteashoppe.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=riddlesteashoppe.com

    Eric Jones
  • Hi, Eric here with a quick thought about your website riddlesteashoppe.com…

    I’m on the internet a lot and I look at a lot of business websites.

    Like yours, many of them have great content.

    But all too often, they come up short when it comes to engaging and connecting with anyone who visits.

    I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else.

    Here’s a solution for you…

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later.

    Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more eyeballs into leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=riddlesteashoppe.com

    Eric Jones
  • Hey, my name’s Eric and for just a second, imagine this…

    - Someone does a search and winds up at riddlesteashoppe.com.

    - They hang out for a minute to check it out. “I’m interested… but… maybe…”

    - And then they hit the back button and check out the other search results instead.

    - Bottom line – you got an eyeball, but nothing else to show for it.

    - There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=riddlesteashoppe.com

    Eric Jones
  • Hello, my name’s Eric and I just ran across your website at riddlesteashoppe.com…

    I found it after a quick search, so your SEO’s working out…

    Content looks pretty good…

    One thing’s missing though…

    A QUICK, EASY way to connect with you NOW.

    Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.

    I have the solution:

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business.

    Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.

    The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=riddlesteashoppe.com

    Eric Jones

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